Our growth strategy aims to ensure that our improved performance goes hand in hand with our commitment to responsible, sustainable development.
The Strategy Economics Business (SEB) disciplines support the company's development and translate strategy into tangible action programs in our regional subsidiaries or in specific markets. Programs focus on a range of areas, from economic intelligence and planning to the responsibilities of profit and development centers.
The steps for defining the strategy go through a thorough and objective understanding of the environment and specialized activities such as Business Intelligence (Market Intelligence and Competitive Intelligence). To do this, it is important to define the scope of action taking into account our strengths and weaknesses of potential fields to identify our business objectives. Economists develop and optimize economical models for new business and development projects.
This intelligence is often what enables the business development teams to identify and create new opportunities for Total, in line with strategic growth targets.
Management of commercial and industrial profit centers, such as refineries, and responsibility for a geographic region or product line make up the business aspect of SEB. In terms of markets, the teams recommend and direct marketing strategy to promote sales in a given segment (often broad and covering several countries).
The product managers, for their part, optimize the profitability of their product line.